Badger

A bootstrapped route planning tool helps sales and field teams optimize daily travel between client visits, replacing inefficient manual planning with software purpose-built for reps on the road. Founded to solve the real, unglamorous problem of wasted windshield time, the company grew entirely without outside funding by targeting an underserved niche that large mapping platforms overlooked. By focusing relentlessly on the specific workflow of field salespeople — territory management, route optimization, and client visit tracking — the product scaled to over $417,000 in monthly recurring revenue, reaching $5 million annually through subscriptions alone.