Nightwatch

Nightwatch is the search engine rank tracking platform Bojan Lekic bootstrapped from Ljubljana, Slovenia in 2017. It tracks keyword positions in Google, Bing, and YouTube across different locations (down to city level), devices (desktop vs. mobile), and languages — giving SEO professionals accurate local search data that national-level trackers miss. The company grew to $2M+ ARR with a team of 10 by targeting SEO agencies and local businesses that need hyperlocal rank data. Nightwatch differentiates with its reporting module — automatically sending weekly rank reports via email to clients, with customizable branding, metric comparisons (this week vs. last week vs. 30 days ago), and competitor ranking data side by side. The platform also integrates with Google Search Console, Google Analytics, and Google Ads, pulling all traffic and impression data into rank reports for complete SEO performance pictures. The Slovenian bootstrapping story in a market dominated by US and Australian SaaS companies (Moz, Ahrefs, SEMrush) is a notable example of European indie SaaS success.