pCloud

pCloud is the encrypted cloud storage service Tunio Zafer bootstrapped from Zug, Switzerland in 2013, growing to 20M+ users and $30M+ ARR by offering something competitors refused to: lifetime storage plans. While Dropbox, Google Drive, and OneDrive all charge monthly or annual fees, pCloud lets users pay once ($199-399 one-time) for 500GB or 2TB of storage forever — a value proposition that spread virally among productivity bloggers and storage-hungry creatives who did the math and realized the lifetime plan paid for itself in two years. pCloud's encryption add-on (pCloud Encryption, an additional $75/year or $125 lifetime) provides true client-side zero-knowledge encryption — unlike most cloud storage where the provider can technically read your files. The platform also generates shareable links, supports media streaming directly from storage, and has desktop clients for Mac, Windows, and Linux plus iOS and Android apps. Switzerland's data privacy laws give pCloud a legal advantage for European customers who want storage outside US jurisdiction.