SamCart

SamCart is the shopping cart and checkout optimization platform Brian Moran and Scott Moran bootstrapped from Washington DC in 2014, targeting online course creators, coaches, and digital product sellers who were losing revenue to clunky checkout pages. SamCart's premise is that the checkout page is the highest-leverage page on any digital product website — a better-designed checkout with the right upsells can increase revenue per visitor by 20-40% without changing the product at all. The platform grew to $15M+ ARR by nailing three conversion features: one-page checkout (all fields visible at once, no multi-step forms), one-click upsells (offer an upgrade after the initial purchase using the saved payment method, no re-entry required), and order bumps (a checkbox add-on shown on the checkout page itself for a small incremental purchase). These features collectively lift average order value dramatically. SamCart integrates with every major email platform and membership plugin, making it the checkout layer that sits in front of existing funnels.