Short.io

Short.io is the branded URL shortener and link management platform bootstrapped from the US in 2017. It lets companies create short links on their own custom domain (go.yourbrand.com/campaign) instead of bit.ly, maintaining brand consistency in every link they share. The platform grew to $2M+ ARR with a small team by targeting marketing teams, SaaS companies, and enterprises that needed short links that reinforced their brand and tracked click analytics. Short.io's team-focused features (multiple team members managing the same branded domain, role permissions, API access for programmatic link creation) made it popular for SaaS companies embedding link creation in their own products and for marketing teams running large-scale campaigns with dozens of unique tracked links. The platform's API (create, update, and retrieve link stats programmatically) enabled developers to build short link creation directly into their applications — generating a steady stream of API-first customers who embedded Short.io invisibly in their platforms.