Simvoly

Simvoly is the website and sales funnel builder Borislava Simeonova and Ivaylo Simeonov bootstrapped from Sofia, Bulgaria in 2016. It targets entrepreneurs and small businesses who need both a standard website (about, services, contact pages) and conversion-optimized landing pages and checkout funnels — all built from the same tool without needing separate software for each use case. The company grew to $3M+ ARR with a small team by combining website builder with funnel builder at a price point well below ClickFunnels. Simvoly's funnel builder feature — a visual flow showing the sequence of pages a visitor moves through (landing page → order form → upsell page → thank you page) with conversion rates shown at each step — borrowed ClickFunnels' core concept and made it accessible at $18/month instead of $97+/month. The Bulgarian bootstrapping story in a market dominated by US companies is notable; Simvoly's lean cost structure allowed aggressive pricing that made it the recommended ClickFunnels alternative in every "best funnel builder" comparison article.