Tally

A free-to-use online form builder that competes against established players by pairing a generous free tier with a clean, intuitive editing experience. Two bootstrapped founders grew the product entirely without outside funding, leveraging Product Hunt launches and organic word-of-mouth to build a loyal user base. The freemium model converts enough power users into paid subscribers to generate $70k per month in recurring revenue, demonstrating that exceptional execution and radical accessibility can carve out a profitable niche even in a crowded SaaS category.