Todoist

PREMIUM

The to-do app 42 million people actually stick with.

Founder
amix3k@amix3k
Revenue
$2.2M/mo
Monetization
Subscription
Category
Productivity
Country
Portugal
Founded
2007

Todoist is the flagship product of Doist, the fully remote company Amir Salihefendic founded in 2007 as a student in Aarhus, Denmark. It is consistently rated the best cross-platform task manager, available on every platform including web, iOS, Android, Mac, Windows, Apple Watch, and even Gmail and Outlook as sidebar integrations. Doist bootstrapped Todoist to $26M+ ARR without a single euro of outside funding, operating as a distributed team across 30+ countries with no central office — a model they call "async-first." The platform grew through a combination of press coverage ("best to-do app" lists), a generous free tier (5 projects free forever), and an API that enabled community-built integrations with tools like Zapier and IFTTT. Doist later launched Twist, a team communication tool built as a calmer, async-friendly alternative to Slack. Their success proved that you don't need venture capital or an office to build a global software product used by tens of millions.

Premium content

This startup profile is exclusive to premium members. Unlock full access to all stories, revenue details, and insights.

Use this prompt with Claude Code or similar to ship your version faster than you think:

🔐

Premium content

Get the ready-made AI prompt to start building a similar project instantly.